Ms. Raffele joined the Company in June 2019 as Vice President of Marketing following M7’s acquisition of MyJane. As a co-founder of MyJane, Ms. Raffele drove the development of its brand architecture and market differentiation based on extensive market research of its core target demographic.
She lends experience working in highly regulated and publicly traded entities, including serving as Public Information Officer for the City of Anaheim Public Utilities and on the IPO team for Ingram Micro.
Prior to founding MyJane, Ms. Raffele created and led the third-largest integrated marketing communications agency in Orange County. She began her career as a staff writer with The Orange County Register.
Outside of M7, Ms. Raffele is a tireless community volunteer and serves on the board of directors of Alzheimer’s Associaton Orange County. She also is an officer on the International Association of Business Communicators’ (Orange County) board of directors.
She’s not conventional, but after two decades devoted to communication strategy, Cara knows only the original thrive. She began her career at the Orange County Register as a staff writer before diving into public relations and marketing for early-stage and publicly traded technology companies and charging up strategic communications for Anaheim Public Utilities.
This self-starter also helped to give voice to the Innovation Economy and the people leading its revolution by founding WunderMarx, a top-ranked, award-winning integrated communications agency devoted to technology startups and emerging-growth companies.
In May 2018, Cara co-founded MyJane, the first premium, curated cannabis service for women — and helped lead the brand to a successful acquisition by ManifestSeven in February 2019. In her role, Cara drove branding, market research, go-to-market strategy, public affairs and public relations. She continues to serve as a strategic adviser to MyJane and was appointed as the vice president of marketing at ManifestSeven in June 2019. With her diverse experience as a change-agent, Cara is sought after as a trusted adviser to CEOs, executives and boards of directors, where she operates at the intersection of cannabis, technology and wellness.