Helene Blanchette is President of MyJane, a ManifestSeven company specialized in the development of a women’s and wellness-focused channel. Prior to this role, Ms. Blanchette was global vice-president of marketing for the production business of Xerox Corporation.
During a nine year journey in Asia, as a member of the senior leadership team of Fuji Xerox, Ms. Blanchette led the strategic digital marketing transformation, structure, and implementation of a regional digital marketing center, including technology acquisition, process change and forming a team from the ground up.
Ms. Blanchette’s competence in business, in communication and in data-driven persona marketing (1-to-1) was recognized globally. She was credited for implementing the first 1:1 Experience in Asia and for being the original founder of the Xerox 1:1 lab that has gained worldwide recognition and won numerous innovation awards.
Ms. Blanchette has also been actively involved with International Sanctuary, helping empower survivors of human trafficking and supporting the efforts, as well as the Child Creativity Lab, which nurtures young minds.